Open quotation mark. Every one of us is unique with distinct personalities, genetics, and motivations, which is why we create hyper-personalized experiences designed to be meaningful for each of our participants. Close quotation mark.
Jeff Ruby, Founder & CEO
Jeff Ruby_CEO_Cropped

Message from the Founder & CEO

Newtopia was born out of the need to re-think healthcare and inspire individuals to live healthier every day.

While the traditional ‘healthcare’ model has been largely focused on taking care of those who are already sick, there are very few systems in place that are focused on preventing illness and inspiring healthy daily living. Doctors’ waiting rooms and hospital beds are filled with patients who have preventable diseases impacting everything that we hold dear while insurers, employers, and taxpayers are on the hook for the astronomical costs. Yet we’re still stuck focussing on reactive sick care, not a proactive healthcare approach.

I first opened my eyes to this reality when my father was diagnosed with cancer at an early age. As with many of us who are touched by this horrible disease, it was difficult to watch him struggle and leave us too soon, and as any of us would, I wished there was something I could do to help. What I learned through my father’s experience was that there were steps that could have been taken in his daily decisions to eating, activity, and behavioral well-being based on his genes that would have potentially saved him, and innumerable others – including myself – which is what inspired me to start Newtopia. I started Newtopia for my father, for myself, for my children, and for every person on the planet who is looking for the right plan and inspiration to live a healthy life.

We’ve all heard about the benefits of a healthy lifestyle, but what many have failed to take into account is just how much of a difference a truly individualized health plan can make in someone’s life. It’s time to move from a one-size-fits-all mentality toward creating one-size-fits-one experiences. This is a true n of 1 approach.

Newtopia stands for bringing together the right ingredients to engage people, drive sustainable outcomes, and save costs:

(1) the right integrative lifestyle content – nutrition + exercise + behavioral well-being

(2) the right personalized engagement model designed to tap into intrinsic motivation for each participant

Every one of us is unique with distinct personalities, genetics, and motivations, which is why we create hyper-personalized experiences designed to be meaningful for each of our participants.

We believe that the only effective way to change human behavior and deliver scalable and sustainable outcomes is by creating meaningful n of 1 experiences. By doing so, we’ve proven that we can not only prevent the onset of chronic diseases like obesity, type 2 diabetes, heart disease and stroke; we can also deliver meaningful cost savings and pay for ourselves in as short a period as one year. We are so confident in our outcomes that we are prepared to go entirely at-risk with a promise that we do not make money until we’ve proven that we can save you money in your healthcare costs.

Getting on the path to good health isn’t easy, so we’re here to help you find the way to live your best life. We hope that you’ll join us, and start your Newtopia journey today. Together we can inspire individuals to live healthier every day – that is my definition of healthcare.

In health,

Jeff